Fiverr hosts a large number of sellers in proportion to its buyers, so there’s rarely a chance that a business owner won’t be able to outsource their services to a partner that provides quality work for the best rates possible.
10 Good Gigs to Outsource on Fiverr
Now, if you’re looking to start outsourcing your services from Fiverr, you need to find a seller that offers services in one of the nine main categories that the platform caters to. Among those nine categories, you must then select a specific market out of the 500+ subcategories that Fiverr provides freelance services in. Below, we will identify 10 gigs that have a solid reputation for attracting the highest number of buyers and maintaining popularity as the most outsourced services:
Fiverr Marketplace (Website Design)
Many established and newly emerging businesses are seeking to have websites made to advertise their products and services more effectively. Being one of the more popular services on the platform, this submarket commonly produces high quality deliverables in the forms of blogs, e-commerce sites, personal webpages, and much more. In this category, you can filter out potential sellers based on platform specialty (WordPress, Adobe, Photoshop etc.), website type, and additional services included, such as commercial use and HTML/CSS conversion. One important factor to note is that Fiverr also has a website building tool, which allows you to match-up with a seller based on your specific requirements, including website type, industry, design template, budget, and deadline. When outsourcing, it’ll give you an idea of what you can expect to receive before you actually follow through with a partnership.
Fiverr Marketplace (Video Editing)
Video editing is another popular and top selling category on the Fiverr platform. This is an ideal service to outsource if your business produces any form of multimedia content. YouTube videos, commercial ads, vlogs, streams, and TikTok reels are some of the typical project deliverables to emerge from this category. What makes this submarket so great is that you can choose the specific video type that you want to be edited. This means that instead of choosing a jack-of-all-trades seller, which might result in inconsistent quality, you can find a specialist that excels solely in something like wedding videos, movie trailers, or even VR & 360 content.
Fiverr Marketplace (Digital Marketing)
Social media has become a staple in the marketing campaigns for almost every type of business. Having a presence on platforms such as Instagram, Twitter, TikTok, and Facebook can boost the amount of exposure that a business receives. When choosing to outsource your services this way, you’ll have the option of deciding whether you want this to be something as simple as profile setups and promotions, or something more in-depth like online analytics and tracking. Social media campaigns are usually a multi-front effort, so it may help to have more than one or two freelancers that you’ve split your services between. Another business management tool that Fiverr offers is what’s called Fiverr Studios. Fiverr Studios allows you to form a team of freelancers, each with varying skillsets meant to help you achieve your singular project goal. Fiverr Studios provides a single point of communication, meaning that you can always be in contact with your selected team, regardless of how many freelancers are involved.
Fiverr Marketplace (Writing & Translation)
Product descriptions are the main selling points of any item or service. As businesses move more towards e-commerce and digital sales, the need for marketable and appealing product descriptions will increase. When designing a new website or changing your marketing strategy to focus more on your online presence, Fiverr provides writers who specialize in various online marketplaces, including Etsy, Amazon, eBay, and Shopify. Many freelancers in this category specialize in SEO-style content, so often times you get the benefit of lower costs for increased quality when outsourcing this service.
Fiverr Marketplace (Programming & Tech)
If your business specializes insoftware development, then Programming & Tech is another popular category for outsourcing. Typically, mobile app development, or program development of any kind, can be more expensive because of how time intensive it is. Fortunately, as we’ve learned with Fiverr numerous times, anything that you would traditionally be charged a high rate for in-house, can probably has its rate slashed significantly when working with a third-party. Your business may need brand new apps to be created from scratch, or you could just need some external help identifying and patching bugs or glitches. What makes this gig category even better is that it includes sellers that specialize in both Apple and Android-based apps.
Fiverr Marketplace (Logo Design)
Outsourcing logo design to Fiverr is just as convenient as website design and social media marketing. The reason for this is that like those two, this is also a gig category that gives the buyer access to a special development tool called the Logo Maker. The logo maker takes your brand name, brand personality, industry, and slogan into account to give you a custom and unique design based on the style of other sellers. However, this does not prevent you from working directly with a seller in case you still want contact with a live professional. In that case, you can still find a specialist as conveniently and affordably as you would with any other service.
Fiverr Marketplace (Website Content)
Content writing usually involves creating articles for websites, editing, and generally some level of SEO. This submarket of writing requires you to create content that will pull more traffic into your sites and increase your ranking on search engines. When outsourcing a service such as this, like with all freelancers that specialize in writing, it’s extremely important that you pay attention to the level of quality produced in their writing. You want a writer that can grab the attention of your audience in an organic manner, otherwise the scalability of your business may never increase. Fiverr allows you to filter out writers based on the type of content they create and language they speak, which is important if you want a seller that can communicate to your audience in the clearest way possible.
Fiverr Marketplace (Blockchain & Cryptocurrency)
Cryptocurrency and blockchain technology are still relatively new and misunderstood. However, there are many businesses that are seeking to break into this industry because of rapid and widespread adoption. The growth of Bitcoin and the implementation of its technologies have added new layers to our financial systems. As a result, various businesses have begun allowing cryptocurrencies to be used as forms of payment. Due to how popular cryptocurrencies have become in recent years, outsourcing the development of a unique currency for your business or even a blockchain specific to achieving some technological goal, would be an extremely popular and potentially lucrative path to take.
Fiverr Marketplace (Resume Writing)
Cover letters and resumes will always be an essential part of the job market, this is especially true due to competition. If your business specializes in job placement or a recruitment service of some type, a team of professional writers will be required to improve the quality of pre-existing material.
Fiverr Marketplace (Support & IT)
Finally, we have tech support & IT related services that can be outsourced. Every business requires a team of individuals that can diagnose internal issues within a company’s network. However, in a lot of cases, running your daily operations on top of having your own dedicated IT branch can be financially exhausting. There are many specialists on Fiverr that have skillsets related to tech support. Fortunately, many IT-related issues can be resolved remotely, so it won’t necessarily be a hindrance to outsource assistance over a long distance.
10 Bad Gigs to Outsource on Fiverr
As you can see, there are many popular gigs on Fiverr to outsource from. However, there are also many unpopular gigs that could harm your business or fail to yield any benefits from the resources that you sink into them. Below, we will identify 10 gigs that have a poor reputation on the platform and are commonly avoided by any businesses that want to have their brands taken seriously:
Fiverr Marketplace (Search Engine Optimization)
Many business owners believe that backlinks will help drive traffic to their websites, and while that may be the case in some instances, many backlinks also have the potential to be harmful. If a link to your website is associated with spam, suspicious activity, or anything that’s been blacklisted by search engines, your platform could suffer a rank loss by association. It is not recommended to outsource backlink services, due to the unreliability of a website’s trustworthiness to your brand.
Fiverr Marketplace (Public Relations)
A brand’s relationship with its consumer base is incredibly important. If a brand isn’t received well by the public or is involved in misdoings that negatively impact its image, it is the job of a PR specialist to sway public opinion in a favorable direction. This would not be an ideal task to outsource to a freelancer for many reasons. Not only would a freelancer not have a direct or personal relationship with the brand, but that lack of familiarity also means they couldn’t advise your business in any meaningful way to establish relations with your consumer base.
Fiverr Marketplace (Data Entry)
Data entry is a relatively simple task that shouldn’t require a lot of resources. In fact, data entry is a daily responsibility of most people’s professional duties, which hardly requires any technical skills at all. Unless you have an overwhelmingly large workload or are understaffed, outsourcing these services would be an unnecessary cost added to your business.
Fiverr Marketplace (HR Consulting)
Similar to public relations, human resources usuallyserves as an internal entity that has different functions within a business. Employee compensation, performance, team organization, and recruitment are some of those functions, and most times they’re meant to be managed by someone familiar with the policies of a specific business and its employees. Once again, this would be another example of a service that shouldn’t be outsourced due to unfamiliarity. Typically, no services that require consultancy should ever be outsourced, because the responsibilities are too intensive and business-specific to risk hiring a third-party.
Fiverr Marketplace (Voice Over)
Voice work is a unique niche that caters to very creative individuals. While there are many high-quality sellers in this category, there are also many low-quality sellers. Two common issues with voice work are that some sellers rely on text-to-voice translation tools, and sometimes the work just isn’t what you expected. In some cases, it may be difficult to verify whether or not the deliverable you receive will be generated by a live human. Unfortunately, the quality of voice work isn’t consistent enough to warrant outsourcing it from someone you have no experience with.
Fiverr Marketplace (Affiliate Marketing)
Affiliate marketing is perhaps one of the worst types of Fiverr gigs. I would not recommend outsourcing any service under this category for any reason. Commonly, sellers who offer affiliate marketing services promise returns of anywhere from $0-$5000 within a month or so. Too often have affiliate sites ended up being associated with frauds and scams due to the misrepresentation of a service or product. While not all affiliate marketing is harmful, the reputation that it’s gained over the years puts your business at risk.
Fiverr Marketplace (Text Message Marketing)
Text message marketing is a fairly new service that Fiverr provides. In this category, you can hire freelancers to supply phone numbers for your business to begin its SMS marketing campaign, or the freelancers can manage all of that for you. However, this form of marketing has a tendency to be somewhat obnoxious if not done properly. Most people don’t enjoy unsolicited text messages from unknown senders, even if they’re promotional. They’re almost immediately marked as spam and deleted, wasting the resources, time, and money of your business.
Fiverr Marketplace (Legal Consulting)
Delegating legal services to freelancers on the Fiverr platform should be avoided. If a legal incident should arise within your business, the safest option would be to consult a team of credible, in-house law professionals that are familiar with the local laws and policies of your business.
Fiverr Marketplace (Organic Social Promotions)
Social media promotions can be unreliable services to outsource, especially if you already have a dedicated in-house social media marketing team. The unreliability of social media promotions comes from the fact that you don’t know the level of engagement that your promoter has online. If you outsource to freelancers with a low social media presence, then your marketing campaign won’t reach your audience as effectively or at all.
Fiverr Marketplace (Web Traffic)
Last on this list is web traffic. Attempting to outsource web traffic directly may seem like a good idea at first, but the benefits are short-term and wear off extremely quickly. Most sellers guarantee that they can attract a certain percentage of activity, clicks, or users to your website. Unfortunately, what usually ends up happening is that your surge in traffic is the result of bots. Your traffic might peak for a few hours or days and then suddenly drop, because it was all artificial.
Fiverr Success Story
Whether you’re a business owner or a freelancer seeking to change career paths, Fiverr has given rise to many successful entrepreneurs from various backgrounds. In the case of Arianna O’Dell, she was able to outsource the creation and launch of her album, “Outsourced Feelings,” with zero experience in the music industry. Over the course of 8 months, Ariana established a team consisting of a vocalist, musician, producer, and visual artist, all of who she discovered through Fiverr. At the end of her journey, Ariana ended up releasing her album across several popular streaming platforms, including SoundCloud, Spotify, and iTuneswith over 25,000 streams from users globally (Winograd, 2019).
Fiverr Horror Story
Sadly, just as there are success stories on Fiverr, there are also some stories that present the platform in a negative light, like the experiences reported by Cindy Fahnestock-Schafer. Cindy is a writer, podcast host, and vintage art collector. As a buyer on Fiverr, Cindy has relied on gigs to promote her blog, art pieces, and other businesses, such as her Etsy shop, on other websites. Unfortunately, throughout the years, she’s discovered that more than half of the websites she was originally being promoted on have vanished, or result in broken URLs taking her to inactive webpages when clicking on former links. Despite the fact that these gigs only averaged around $5-$15, the suspicious nature of these activities still had a negative impact on her sites, which I’m sure ended up costing a lot more (Fahnestock-Schafer, 2022).
Final Notes
Overall, if you’re looking to outsource, the statistics show that Fiverr is an ideal platform through which that can happen, especially if you know what you’re looking for and have set expectations on the type of partnership you plan to pursue. Many businesses have had significant increases in their scalability and productivity by taking advantage of the additional utility that Fiverr provides. Paying attention to what gigs are popular on the platform in your market, making use of Fiverr’s support tools, and establishing relationships with credible sellers, could open the door to long-term partnerships that could potentially elevate your brand to achieve its goals.
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